Legal Guidance For Social Media Influencers
Social media influencers and creators have enormous potential, and they’re used by some of the world’s biggest companies to gain exposure and capture a bigger share of their market. However, all it takes is one violation of the Federal Trade Commission’s rules or a poorly drafted contract to permanently damage or destroy your career as an influencer – and that’s why you need legal protection.
I am attorney J. Kyle Short, and I can use my decades of legal experience to help you avoid bad contracts, FTC violations and the loss of your intellectual property. At Short Law Firm, PC, I work with many influencers, entertainers and brand advocates in Plano and throughout Texas to address all their legal needs.
How I Help Social Media Influencers Achieve Success
I’m dedicated to providing comprehensive support tailored to the specialized needs of social media influencers and the unique legal challenges faced by creative professionals. Some of the key legal services I offer to help influencers on YouTube, TikTok, Instagram and other social media sites include:
- Business structuring and networking: Many social media influencers begin small, but it eventually becomes necessary to set up a business structure and look at financing, marketing and networking. I will show you how to get your business organized.
- Contract drafting and negotiation: Social media influencers frequently enter into agreements with brands, agencies and other influencers. One misstep can leave you trapped in a contract you don’t want. I can make sure that your marketing agreements, brand partnerships, sponsorship deals, endorsements and collaborations are fair.
- Intellectual property protections: Protecting your intellectual property is crucial. I help navigate trademark and copyright issues, ensuring that your content and brand are fully protected. This includes handling copyright infringement claims, understanding “fair use” laws and safeguarding creative works.
- Compliance with advertising and endorsement laws: The FTC and other regulatory bodies have specific guidelines regarding disclosure and transparency in online advertising and endorsements by influencers. I show influencers how to avoid compliance pitfalls, including the proper disclosure of sponsored content, endorsements and affiliate marketing relationships.
- Dispute resolution and litigation: In the event of disputes, my law firm is equipped to handle negotiations, mediation or litigation as needed. Whether it’s a contractual disagreement, an intellectual property dispute or a defamation claim, I will protect your reputation and interests.
As a certified mediator, I am adept at helping you find win-win solutions that can keep a deal on track while still overcoming any thorny issues in a contract. I aim for mutually satisfying agreements that will allow the social media influencers I represent to thrive.
Let Me Help Protect Your Creative Interests
When you are scaling up your business as a social media influencer, you cannot go it alone. I have a network of relationships in the entertainment field, and I represent many kinds of people who need to protect their public image and other intellectual property rights.